We get it, financial planning can be a confusing and difficult process to try and navigate as a business owner.
But why is it so confusing?
Why is there no standard when it comes to your finances?
In an industry that is riddled with hidden fees and biased product placements, it can be extremely difficult for the average person to figure out what is best for them.
And when we are talking about the financial success of you and your family’s future you cannot afford to make a mistake.
It can seem like simple goals to try and achieve;
Then why is it so frustrating to try and achieve these goals with the help of an advisor?!
Well, the answer has quite a few different possibilities..
Let’s break into a few of them:
Okay, we all know the stereotypes of advisors, they are paid bloated fees to sell products that may or may not be in your best interest.
But we also hear that attached to those products is sound financial advice which should help you in achieving your goals.
But that is not always the case.
The financial industry has so many different types of products that they can sell that it would make your head spin.
And every different product has a different license that is attached to it and the advisor can only sell those products.
To make things even more confusing even if an advisor is licensed to sell a suite of products, a lot of financial companies will only let their advisors sell what they have in house.
So where does this leave you as the client?
Well, if I am a fitness coach that only sells Cross-fit and you come to me for advice in getting in shape, guess what program you are going to be doing?
You guessed it.
So with advisors that are attached to a single product line, or even a specific set of products within that line, you’re going to be getting advice that is only attached to what they can sell and make money from.
It is not necessarily their fault; they need to eat too….
But unfortunately, it is probably going to be at the expense of finding the absolute best advice and product for the client.
Let us say that you find a planner that has a wide array of products they have available, and they are not attached to any specific company.
Have we hit a home run…
Not necessarily, when it comes to the needs of business owners most advisors just do not have the knowledge or experience to be able to serve them properly.
Financial planning for business owners can be quite complicated.
There are so many moving components involved:
Most advisors work with simple financial matters that are common with clients who do not own shares in a business.
But the problem comes when they accept business clients and try and “wing” it to figure it out.
You do NOT want to be the guinea pig for an advisor learning in the corporate market.
This is your business and your life; you need a planner that specializes in working with business owners and has a proven system to ensure nothing is missed.
This is one of the more common problems that we come across when working with business clients.
You might have a…
….and not even one of them has had a conversation with one another!
How frustrating this can be to business owners, having your financial advisor tell you what to relay back to your accountant is like a game of telephone!
It not only wastes your time, but it can lead to significant problems if something is missed in the planning process.
Is it supposed to be you?
Absolutely not!
Your financial planner should be responsible for coordinating all your financial affairs between advisors.
But unfortunately, a lot of them just do not take on that responsibility, assuming that you will be able to play a complicated game of financial telephone between your professionals.
At the end of the day if you find a great firm that can handle your financial affairs, but your true goals and values don’t get properly articulated then you’re going to be no better off..
You can think of financial planners somewhat like building architects, they figure out what you are trying to build and then disseminate that information between all the relevant professionals.
However, if your vision is not effectively communicated then they are going to start building something that doesn’t match your vision.
It is the planner’s responsibility to find out what you REALLY want and execute on that.
But sometimes planners can get excited about a particular strategy or vision that they have and forget that they’re supposed to be building your house; not theirs.
Ensuring that your goals and vision is understood by both sides is critical to ensuring you are on the right path to achieving them.
This one is straight forward but there are good reasons behind it and we understand.
With all the potential problems listed above, it can seem like an obvious choice to push back hiring a financial planner…
There is a general lack of confidence with advisors and real concerns like…
But having no financial plan and not doing anything is potentially going to cost you your long-term goals and could leave you at risk of unforeseen liabilities.
You need to find a planner you can trust that will give you peace of mind, simplicity, and confidence in your planning.
I know it can all seem daunting, but the best thing to do is educate yourself on what to look for in a planner and ensure you are getting the best possible advice.